Best Marketing Software For Your Business
In A Nutshell
Freshmarketer, an AI-powered customer relationship management solution, combines sales, marketing, and analytics into one package. Freshmarketer's email communication tool can be tailored to respond to customer interaction and behavior. This allows your business to provide personalized engagement throughout customer lifecycle.
Freshmarketer Pros and Cons
- Email templates and drag-and-drop builder
- Complete marketing and sales solution
- Conversion optimization tool
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- Marketing suite not sold separately from sales tools
- Relatively high per-user starting price
Freshmarketer Marketing Tools at a Glance
Best for: SMBs of various sizes
Key uses: Email campaigns, conversion rate optimization
Price: From $29 per user per month (or $19 per month for individual user)
Free trial (or Guarantee): 21-day free trial
Aslo read: Elementor Review
Email Marketing
Freshmarketer has all the tools your business requires to automate email campaigns. You can create customized journeys for each customer, based upon their interactions with you business. Freshmarketer email templates are easy to use and the drag-and–drop builder makes it quick and easy to create new campaigns. Simply add triggers and actions to personalize your customer journey.
Below are examples of email campaign types that Freshmarketer can help you create:
- Welcome campaigns for new contacts
- Re-engagement campaigns for idle contacts
- Nurture campaigns for users following interaction with your website
- Customer satisfaction surveys x number of days after first customer engagement
- Upsell or upgrade campaigns based on past purchases
- Timed reminder emails following cart abandonment
- Auto responses to customer queries on your website
- Purchase or renewal reminders toward end of a billing cycle
Digital Marketing
Freshmarketer offers many tools to help you improve digital marketing campaigns and boost your website conversion rates. You can segment and target different users based upon their characteristics, such as geography, demography, and behavior. You can even create segments for contacts who have entered or exited automated journeys, or who are currently engaged.
Also Read: Getresponse Review
Freshmarketer has just released the Conversion Rate Optimization Tool, which is a new feature. These are some of the features this tool allows you to do:
- Visualize what visitors are doing across your website with heatmaps
- Identify missed conversion opportunities by tracing the path visitors take on your site
- Get a video replay of visitor actions on your site
- Split testing and A/B testing can help you identify conversion hotspots in your website.
- Keep visitors' attention with engaging triggering messages like polls or surveys.
Freshmarketer chatbot
All Enterprise and Pro subscribers are granted access to Freddy the AI-powered assistant. Freddy includes multi-skilled chatbots. Freddy AI automates chats on your website. This allows for faster response times, proactive interaction with prospects, and booking meetings on your sales staff's calendar. Freddy chatbots are able to be trained to answer questions frequently asked and to comprehend question variants.
Lead Generation
Freddy AI gives you the option to create custom bots that can be placed on your website to collect leads. Freddy AI can automate chat messages to collect visitor data across sessions, provide relevant info, and offer valuable information that boosts user interests. Freddy's skills include predictive score scoring which analyzes historical data and assigns a score for each user. This allows you to focus your efforts on the best leads.
Also Read: Omnisend Review
Freshmarketer Live Chat Software
All Freshmarketer plans come with live chat and Facebook Messenger. The more expen
sive plans add WhatsApp and Apple Business Chat. Freshmarketer integrates all of these channels into one chat widget. This allows your sales and marketing teams to manage Messenger, WhatsApp, and website conversations from one location.
Freshmarketer allows you to set rules that will automatically assign each chat to the right team. Freshmarketer allows you to set response expectations and prevent messages from triggering outside of business hours. You can also configure canned responses. You can also opt to automatically resolve chats after a user goes offline.
Also Read: Placeit Review
Freshmarketer Pricing
Freshmarketer's pricing structure is made up of three levels: Pro, Growth, and Enterprise. All plans are priced per month and billed annually. A fixed monthly price can be paid for individual users to purchase the marketing tools only (without sales tools). All plans include email advertising tools, Freshdesk integration, and Freshmarketer marketplace applications.
Freshmarketer Customer Service
The knowledge base at Freshmarketer includes how-to guides for almost every feature. It has 25 articles about marketing emails. These include "How to create and utilize marketing segments in Freshmarketer," How to personalize marketing email campaigns for different audiences," and how to end an ongoing journey. However, Freshmarketer does not offer live chat support.
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